As expected, Apple just unveiled firmware 3.0. The new firmware has tons of great features. Some are basic and had to be present right from the start, but they are finally there now. Most importnat features are.... You guessed right. Firmware 3.0 has MMS support and Cut/Copy/Paste! Thanks Apple, you finally realized that people do need Copy and Paste!! Here is a complete list of features: MMS Copy ans Paste SMS Forwarding CalDAV support Landscape SMS and Mail Notes Sync YouTube Accounts Create iTunes account from iPhone However, this firmware will not support iPhone 2G, its only for the iPhone 3G and iPod touch. This firmware will unlock the Bluetooth in the 3nd gen iPod touch. Here are a few highlights of the event: iPhone 3.0 Firmware iPhone Accessories Paid AppStore iPhone Accessories Push Notification System New SDK with tons of API features A few snapshots of the event: